About Us
ASSIST-Fertility UK is a therapeutic service for couples, individuals who are contemplating or undergoing fertility programme. The service aims to help people to rethink infertility and stay psychologically stable as they go through the process of assisted conception, consequently increasing fertility outcome.

ASSIST-Fertility UK is currently providing therapeutic interventions and support to patients from a number of fertility centres, clinics and hospitals in the London metropolitan area. We are in the process of establishing secure online services that will enable consultations and therapy to patients outside of the United Kingdom. Please, do let us know if you will like to receive information on our face-2-face services and/or online services.

Dr Oby Osuchukwu
MBBS; PsychD; Chartered CPsychol; HCPC; BFS; BPS
Dr Oby Osuchukwu is the Founder & CEO of ASSIST-Fertility, UK. She is also the Lead Consultant for Psychological Perspective to Sexual and Reproductive Health and the Clinical Director at FCC Clinics (see www.fcc-clinics.com).

Dr Oby has over nineteen years of working experience in the counselling/psychology arena and has worked for many years in the National Health Service (NHS), Private Practice and Educational Sector. Within the Educational sector, Dr Oby held various posts and offices e.g. University Course Director, External Examiner for few leading Universities. 

Dr Oby's primary qualification in healthcare profession is Medicine and Surgery (MBBS), and her postgraduate doctoral qualification is in counselling psychology with specialism in Mental Health, Sexual and Reproductive Health. She has in addition numerous other training and qualifications in health-related areas.

Dr Oby is a chartered and Associate Fellow of the British Psychological Society (BPS), Senior Fellow HEA, and registered member of the Health and Care Professions Council (HCPC). She is also a member of several professional bodies such as: British Association of Counselling and Psychotherapy (BACP), Social Care Institute for Excellence (SCIE), British Fertility Society (BFS), MedScape - Ob/Gyn & Women's Health (USA) and a Life Member of Omicron Psi Honour Society (USA). 

Dr Oby works with clients/patients faced with any of the following sexual and reproductive health issues:
  • infertility/sub-fertility in males and females, 
  • sexual dysfunctions in males and females
  • miscarriage and stillbirth, 
  • post-natal depression, 
  • stress and anxiety in unplanned pregnancy.  
In her clinical work with clients, Dr Oby uses her vast knowledge to assist her clients deal with their mental health, sexual and/or reproductive problems.

Dr Oby uses the following approaches to help her clients/patients:
  • Integrative Therapy: (combining two or more of these approaches: CBT, Psychodynamic, PCT, Family therapy, Existential Therapy)
  • Cognitive Behavioural Therapy (CBT)
  • Acceptance and Commitment therapy (ACT)
  • Systemic Therapy
Associate Clinicians
ASSIST-Fertility, UK is in close association with a number of renowned Obstetrics and Gynaecologists, Embryologists,  and Psychologists  in the field of Reproductive Health and medicine. 

We hope to equip our clients with current information regarding the fertility programmes that are available and the success rates of theses programmes. Such information are aimed at enabling our clients to make a well-informed decision on the treatment options that they wish to pursue. 


In ASSIST-Fertility UK, we accept 
  1. Private clients (self-referred)
  2. Health insurance clients (fees covered by insurance)
  3. NHS clients (GP referred)
To verify your eligibility for NHS or Insurers' cover, Please check our list of insurers (click here), email or call us


Share by: